Oliver Schumacher is a B2B sales professional and keynote speaker – practical, clear and motivating.
With humorous anecdotes and his honest attitude, Oliver Schumacher inspires sales teams to confidently enforce prices, approach acquisition with ease and calmly overcome resistance. His lectures are particularly appreciated because they are not motivational events: instead, he speaks openly and self-critically about his own mistakes in everyday sales. This makes him come across as authentic and approachable to participants, who sense that he understands the reality of sales: sometimes demanding and exhausting, sometimes full of opportunities and successes.
Oliver Schumacher lecture topics
1. Get excited about sales – how to massively increase your success
What successful salespeople really do differently: Successful salespeople often seem like natural talents – but in reality, there are clear principles, discipline and a trainable inner attitude behind their success. In this rousing keynote speech, participants learn how modern sales works today: practical, honest and without hackneyed clichés.
Contents:
- What customers really value in good salespeople
- How modern acquisition works
- Mastering price negotiations with confidence
- Dealing calmly with rejection and setbacks
- Developing the right mental attitude in sales
- How customers like to buy – and become regular customers
Participants gain fresh ideas for greater impact in sales, strengthen their self-confidence and learn to operate successfully even under pressure or headwinds. This enables them to conduct better conversations, close more deals and develop stronger customer loyalty in the long term.
2. Strong negotiation: How salespeople can master AI and price pressure
Price negotiations are facing radical change: artificial intelligence, real-time price comparisons and sophisticated purchasing tactics are putting massive pressure on salespeople. In this keynote speech by Oliver Schumacher, you will learn how to remain confident even in difficult situations, consistently enforce prices and win the customers who really suit you – for future-proof sales performance.
Contents:
- How buyers use AI today to build pressure
- AI-supported strategies that allow sellers to maintain the upper hand
- Psychological methods for convincingly defending prices
- Practical tips for successful price negotiations
- The 10 most common mistakes in negotiations – and how to avoid them
Participants develop more confidence in price negotiations and present themselves with a clear attitude. They learn to communicate their value instead of rushing to give discounts – and thus become distinctive. At the same time, they learn how targeted preparation, modern negotiation strategies and continuous customer acquisition strengthen their position in the market and make them more independent.
3. How to succeed in acquisition while having fun
Cold? Hard? Annoying? – Put an end to the old image of acquisition! Many salespeople see acquiring new customers as a necessary evil, yet it is the basis for sustainable sales success. In this keynote speech by Oliver Schumacher, you will learn how acquisition can be achieved today in a light-footed, human and effective way – without platitudes, but with structure, personality and impact.
Contents:
- Why traditional cold calling is outdated – and which approaches work today
- How to generate genuine interest with personality and relevance
- Typical mistakes in acquiring new customers – and how to avoid them
- The importance of preparation, opening the conversation and consistent follow-up
- How to maintain enthusiasm for acquisition despite rejection
Participants develop a new enthusiasm and motivation for acquisition and gain confidence in initial contact. They learn how to arouse interest, build trust and secure qualified appointments without pressure. The result: a more proactive, self-assured approach to acquisition that not only initiates more conversations, but also significantly increases the chances of closing a deal.
About Oliver Schumacher
Since 2009, Oliver Schumacher has been inspiring audiences as a keynote speaker in sales – structured, well-founded and ideal for small and medium-sized companies. With over 1,300 reviews and an average rating of 4.66 stars, he stands for many years of experience and proven success.
He studied business administration (FH) and speech science (M.A.) and has himself worked for over a decade with above-average success in B2B sales for a listed branded goods group in the field sales force.
As the author of seven specialist books on topics such as price negotiation, acquisition and objection handling, he is one of the recognised voices in the German-speaking sales environment. His work ‘Preisverhandlung’ (Price Negotiation) is now one of GABAL Verlag’s long-selling titles.
- Price Negotiation, GABAL-Verlag, 6th edition
- What Many Salespeople Don’t Dare to Ask, Gabler Springer, 4th expanded edition
- Selling on Equal Terms, Gabler Springer, 3rd expanded edition
- No More Half Measures in Sales, BusinessVillage, 2nd edition
- More Success as a Beauty Service Provider, TopHair Verlag, 2nd edition
- The Anti-Stress Trainer for Salespeople, Gabler Springer
- Keen on Sales: How Your Customers Make a Profit and You Advance Your Career
Wirtschaftsecho sums it up on page 7 of its 3/24 issue: ‘One of the best trainers in Germany’.
Many salespeople have long been following him digitally: on his YouTube channel ‘Oliver Schumacher – Your Sales Trainer’, he openly and practically shares his experiences – now in the form of hundreds of videos that encourage and provide ideas that can be implemented immediately.
He tells stories from real sales life – honestly, entertainingly and directly. Without PowerPoint, but freely on stage. His topics are effective because they come from real-life experience.
Oliver Schumacher is ideal for your sales event if…
- You expect practical relevance and inspiration – no buzzwords, just proven strategies.
- You want your team to be immediately activated – motivated, with clear impulses for action in their everyday work.
- You are looking for new perspectives on price pressure, self-motivation and acquisition that go beyond standard knowledge.
In short: Oliver Schumacher gets your sales team moving – whether as a kick-off, highlight or powerful conclusion to your event.