Sascha Lobo works as an author and strategy consultant specializing in the internet and brand communication for clients such as Deutsche Messe, Fraunhofer Gesellschaft, and VW.
He gives lectures on the digital world, from social media to digital work processes. His main topics are digitalization, artificial intelligence, and the resulting (economic) transformation.
Sascha Lobo: “Ready to Rumble: Europe’s AI Challenge – Still in the Ring or Already Down for the Count?”
Sascha Lobo is an internet entrepreneur and speaker on the digitization of business and society. Since 2011, he has been writing a weekly column on Spiegel Online called “Man vs. Machine,” in which he looks at world events from a digital perspective.
Sascha Lobo lecture topics
- Digitalization: How artificial intelligence and genetic AI are changing the world
- Society in transition: The future of the media and creative industries
- “Hello Chatty, this is Sascha…” – What ChatGPT and generative AI can (and cannot) do
- The state of the nation: What is driving change in the economy, society, and communication?
- Future of finance – AI, bitcoins, and fintechs – how are the finance and insurance industries changing?
- Digital transformation: AI-based transformation in small and medium-sized enterprises – potential and challenges
- Artificial intelligence: The next stage of digitalization and how to approach it
Sascha Lobo has already made up his mind on the subject of artificial intelligence. When asked about disruptive changes in human history such as the wheel, computers, or the internet, he says: “Artificial intelligence definitely belongs in this list. Probably even above them. It is more powerful than many of the things mentioned.”
Further keynotes and lecture topics
- The new, radical economy of attention
How (social) media, advertising, and digital communication are changing the world and what that means for the economy, politics, and society. We live in a media-saturated world in which virtually no advertising campaign can do without a social media strategy. Google and Meta/Facebook alone account for around half of the total annual global advertising budget. A fierce storm of outrage on social media can bring even large companies to their knees. The constant barrage of social media determines election campaigns and social debates. The battle for hearts and minds has shifted to the internet in every respect. This lecture illustrates exactly how this happens and which patterns and instruments can be used economically.
- Digital transformation – How digitization is changing the economy and society
It’s not just artificial intelligence – the impact of “conventional” digital transformation remains enormous. In addition to the principles of the platform economy, virtualization and decentralization, the cloud, and data streams and their evaluation are also central to this. This presentation explains the recurring patterns with which digital transformation is taking place and provides industry-specific tips on how to make it economically viable.
- The future and trends of digitalization—and how we can prepare for it.
Almost everyone agrees that the future is digital and connected. But how exactly are society and the economy developing? Which technologies will become big and decisive, and which will barely make it beyond a few headlines? The presentations in this topic area describe how we will live, work, and act, and how the potential of this change can, and sometimes must, be exploited.
- E-Health – the digital body: How the medicine of the future is emerging
Health has become a digital lifestyle, with more and more sensors found on or even in our bodies. At the same time, digitalization and artificial intelligence are leading to spectacular breakthroughs in research, diagnostics, and treatment. New procedures such as the CRISPR-Cas9 “gene scissors” or the protein folding AI AlphaFold are opening up possibilities that were considered unimaginable just a few years ago, such as the individualization of medicine. This presentation offers an overview of the complex and interesting intersection between digitalization and health. Upon request, Sascha Lobo is happy to discuss developments in specific areas of expertise.
- NEW WORK: Much more than just the office in your jacket pocket – How digitization is changing the world of work and how we can respond
The changes in the world of work are obvious, but their full implications are not easy to grasp. The coming effects range from employer branding to digital education and infrastructure to the real estate industry. The presentation highlights the enormous challenge facing the country, the continent, and the world, and explains the essential investment and education tasks for companies, politicians, and civil society.
Sascha Lobo: “I would put AI on at least the same level as the industrial revolution.”
Artificial intelligence is demonstrating its power, why creativity and empathy are no longer reserved for humans alone, which industries are already being transformed today, what constitutes general artificial intelligence, what distinguishes AI from humans, and how companies need to deal with it.
For Sascha Lobo, it is clear that companies need a concrete AI strategy and an AI department. That doesn’t mean that everyone has to start using AI tomorrow, but AI will permeate the entire economy – there is no question about that in his mind.
Together with various co-authors (Holm Friebe, Kathrin Passig, NEON), Sascha Lobo has written non-fiction books on the topics of work, the internet, and society. In 2010, he published his first novel, Strohfeuer (Straw Fire). In 2006, he received the Grimme Online Award, the Erik Reger Literature Prize (promotion prize), and other awards for the community blog Riesenmaschine.de.
Sascha Lobo lives with his wife and three children in Berlin and on the internet.