Anne Philippi unmasks common narratives charmingly and precisely and pleads for a comprehensive change in how to perceive and address female target groups. Not only does she have in-depth knowledge of these peer groups, she is also a part of them. Born in Saarlouis near the French border, she is confronted with constraints and identity issues at an early age and soon went out to experience sparkling adventures in the world. Some of her stopovers: Berlin, London, Silicon Valley and Hollywood, where she has lived for many years and still works today.
As a reporter, Anne Philippi never chases after the obvious glamour stories (even though she’s on familiar terms with Hollywood stars like Michael Douglas, Jane Fonda, Meryl Streep and Jeff Bridges). She looks behind the scenes with keen instinct to find real treasures and relevant topics. She writes widely acclaimed features for GQ, FAZ, Vogue, Vanity Fair, FAQ, Süddeutsche Zeitung and others. In 2015 she publishes her much discussed novel “Giraffes”, in 2019 her book on ‘The disruption of middle age’ will be published.
Nowadays she focuses on the profound changes due to digital change. Whether it is Hollywood, corporates or the common narrative about women – everything is in a state of rapid change. In her keynotes and presentations (e.g. DLD Panel in New York) Anne Philippi shares remarkable insights and develops innovative and tailor-made ideas for you. Your employees. Your company.
Anne Philippi works internationally and is based in Berlin and Los Angeles.
Keynotes Anne Philippi
Scientists have long been familiar with the “U curve”, which describes the typical course of a so called midlife crisis – known for men, but equally valid for women. Unlike the common perception, however, innovation and creative and economic potency do increase enormously after this period. They don’t just vanish into thin air, but gain new visibility – at the latest when they emerge from the curve again.
It is these men and especially women who open up new markets with unprecedented energy, leadership qualities and economic power. Whether as executives, consumers, Olderpreneurs or media role models: these women got what it takes – and are not afraid to show: self-confidence and (purchasing) power.
The media have already discovered this new type of women, who do things so differently than 10 years ago: Netflix, Amazon and numerous magazines offer highly successful series, lines and all kinds of products. In other industries, however, the qualities and freedom of choice these women have are still underestimated. Experienced, courageous and strongly networked, they create their lives regardless of age and create completely new perspectives. Anyone who does not understand this will quickly be left behind. Companies and products with old-fashioned role clichés quickly just lose importance. Financial sector, car industry and trade: they all have to wake up quickly and make their assortment fit for the future.
The future belongs to those who understand how these new, smart women move and think along with them in their future models!
Topics Anne Philippi
How women think their lives today – and what that means for your organization
Matching colors in lipstick and car? Not interesting. Consumer credit for private luxury instead one for the new Start Up? Short-sighted. Dependent on the boss’ praise? Outdated. That’s how women go into the lead – and YOU along with them. Successful.
Sex and the City and Carrie Bradshaw – Imprint of an entire generation. And now?
Why the old ideas don’t work anymore – and what would Carrie do today.
- Why we need to disrupt middle-age!
- Happiness Curve and “Lifes second half luxury” – the new narrative
- Instagram, Pinterest and Entrepreneurship
Why digital business models by female founders are so successful. For example Gwyneth Paltrow (GOOP), Natalie Massenet (Net a Porter, Imaginary) and Anna Katherina Alex + Julia Bösch (Outfittery)
Selfbranding Culture – All Comedy?
Courage, authenticity, success: What we learn from Lena Dunham and her female colleagues