Maxi Sarwas works internationally and has been one of Germany’s leading presenters for many years.
Maxi Sarwas – a unique voice, sparkling charm, extensive experience across a wide range of topics, and compelling live hosting in German, English, and Italian. The successful Munich native brings more than ten years of experience as an event host, TV host, and radio host.
Maxi Sarwas first gained recognition in 2009 when she reported online for the large fan base of the show “Deutschland sucht den Superstar” on RTL. This was followed by stints at prominent outlets such as Sky, ProSieben, and Goldstar TV. She is also well known to soccer fans, notably through FCB-TV News, the channel of the German record-holding champions FC Bayern Munich.
Today, Maxi Sarwas hosts TV and web TV formats with the same confidence she brings to premium events, business gatherings, and international corporate functions. Her standards for a perfect event serve as her daily motivation. Since May 2015, she has also been the regular event host for Audi and is no longer an insider’s tip when it comes to high-quality live communication, strong brand presentation, and professional stage presence.
Her areas of expertise primarily include the automotive sector, digitalization & AI, finance, healthcare, industry, politics, and technology & innovation. This is precisely where Maxi Sarwas feels most at home on stage – anywhere complex topics, strong brands, and relevant messages need to be brought together professionally. Whether it’s a product presentation, trade conference, panel discussion, corporate event, leadership forum, or international corporate gathering: Maxi Sarwas moderates with clarity, charm, and a keen sense of the occasion, the audience, and the flow of the event.
Maxi Sarwas’ Key Focus Areas
- Digital Transformation
Whether it’s AI, the platform economy, or process automation – Maxi Sarwas facilitates expert presentations and panels that bring digital transformation to life. - Sustainability & Innovation
From the energy transition to the circular economy: Maxi guides discussions that shape the future – with conviction, foresight, and curiosity. - New Work & Education
She moderates sessions on leadership, hybrid work models, and educational innovations – in an accessible, approachable, and peer-to-peer manner. - Global Economy & Strategy
Maxi Sarwas brings international perspectives together- with a keen sense of dynamics, political sensitivity, and clarity at the C-level.
With her expert and engaging hosting skills in German, English, and Italian, she navigates national and international events with great poise. She impresses not only with her pleasant, distinctive voice, but also with her professional preparation, quick wit, and ability to convey content in a clear, lively, and approachable manner.
Whether it’s a casual event, a social gathering, a high-profile business function, or a sophisticated panel discussion – Maxi Sarwas moves with style and confidence across different formats and subject areas. She feels just as at home in idyllic Bavaria as she does on an international stage or at a gala event. She hosts business events with the same professionalism as social gatherings, lending every occasion a confident, personable, and high-quality presence.
Her journalistic experience continues to shape her style to this day. As a host and reporter, she has learned to grasp topics quickly, ask insightful questions, and lead conversations with confidence. This is a decisive added value, especially for live formats, interviews, panels, and on-stage discussions. Maxi Sarwas creates structure, maintains suspense, and ensures that content is not merely presented but truly brought to life.
She also conducts interviews with high-profile figures from the worlds of business, society, and politics on an equal footing – respectfully, clearly, and professionally. This combination of journalistic precision, a warm and engaging presence, and genuine stage presence makes her a host who impresses both in terms of content and personal charm.
“I love getting people excited about a specific topic – let’s work together to make your event something truly special!”
This commitment runs through all her work. Maxi Sarwas is a passionate host—with a deep love for her profession, extensive live experience, and a keen sense for people, brands, and moments. Sometimes it’s the small details, sometimes the big picture – but it’s always Maxi Sarwas’s experience, her thorough preparation, and her professional ease that turn an occasion into a special experience.
Choose quality and work with Maxi Sarwas to make your event a lasting experience that will delight customers, guests, and partners for years to come and professionally elevate your event.