Felix Bräutigam is one of the most prominent strategists in the European automotive industry.
As a former member of the Executive Board of Jaguar Land Rover (JLR) and former CEO Europe of Porsche, he combines a consistent focus on results with a deep understanding of how brand strength, customer experience, and profitability fuel each other, rather than excluding each other.
His focus: sustainably increasing corporate value by clearly aligning strategy, brand, and commercial excellence.
Felix Bräutigam Lecture topics
- Profit & Brand: The supposed contradiction is a competitive advantage.
How companies can simultaneously increase margins, desirability, and customer proximity – and which levers in pricing, portfolio, and positioning have the greatest effect.
- Modern Luxury & Customer Experience: From Product to Relationship
Why luxury today is defined by experiences, services, and trust – and how to design customer journeys that build loyalty and profitability.
- ACES Future (autonomous, connected, electric, shared): Business models that work
Which new business models have substance, how to test and scale them – and how organizations can position themselves for this without jeopardizing their core business.
- Two brands, one strategy: Clarity in positioning and portfolio
How to sharpen brands, make differentiation visible, and resolve internal conflicts of interest – from product strategy to communication architecture.
Further topics are:
- Turnaround &Strategy
- Trends, esp. Consumer, Digitalisation, Mobility
- Culture change, also cross-cultural and international
- Internationalisation – China, Europe, US Triade
- Brand building and Brand management
- Customer Obsession: Customer Journey, Customer Experience
- Customer Centricity
- Product Innovation and Development
- Sustainability & Corporate Governance
As Chief Commercial Officer at Jaguar Land Rover, Felix Bräutigam was responsible for commercial transformation: he increased profitability while modernizing the customer experience. In doing so, he drove new business models and prepared the company for the ACES future. A particular focus was on product strategy and positioning – with the aim of clearly defining two independent, modern luxury brands: Land Rover and Jaguar.
Prior to that, he shaped Porsche’s success story in several leadership roles. During a phase in which the company developed from a takeover candidate to one of the most profitable OEMs, Frank Bräutigam took on key responsibilities – culminating in his role as CEO Europe. Other positions included CEO France and responsibilities for national sales companies and marketing communications.
He began his career at General Motors (Saab, Opel, Vauxhall). Felix Bräutigam holds an MBA (WIU, USA), a degree from the University of Mannheim, and completed the Top Executive Program at MIT/HEC/Shanghai University.
Felix Bräutigam: “My leadership mantra was forged in transformation under pressure: Sustainable success comes from uniting supposed contradictions as Visionary strategy AND precise execution, brand power AND rigorous profit discipline, transformational leadership AND the courage to make tough calls.
I am relentlessly curious and committed to one question: How can we create more value. Value for the company, the brand, and – above all – the customer.” – Felix Bräutigam