Lara Sophie Bothur is the most influential Global Tech Influencer and Corporate Storyteller. According to Forbes, the ‘blueprint for global corporate influencers.’ She is the founder of a new form of corporate communication.
As the biggest LinkedIn influencer in the DACH region, she has over 380’000 followers and reaches 400 million people annually with her content on tech and innovation.
Lara Sophie Bothur: From Corporate Influencer to Global Business & Tech Influencer.
As one of the most successful tech influencers worldwide, Lara Sophie Bothur represents major tech players such as Google, AWS, NVIDIA, SAP, IBM and others. Manager Magazin has declared her the tech translator in Germany who, through her approachable and creative communication, takes away the fear of topics such as AI.
Lara Sophie Bothur Lecture topics
- The Power of Tech Communication
Technology is developed by people for people. But along the way, we often lose focus on the people themselves. Complexity should not be an excuse – tech communication must become a matter of course. This presentation is about how we can build trust, accompany change and make innovation understandable through clear, human communication.
- Blueprint for Global Corporate Influencers
How do you become the first and most influential corporate influencer worldwide? Using concrete figures, strategies and cases: corporate influencing has an impact on employer branding, thought leadership and customer loyalty – it is more than just a trend.
- Tech Trends Reality Check
What is coming, what is staying – and what is overrated? This presentation offers a compact reality check on the most important tech trends of the future. Based on studies, events, LinkedIn insights, conversations with thought leaders and practical use cases – what companies really need to know.
- How to hack the LinkedIn algorithm
Viral content on LinkedIn is no coincidence. If you know the rules of the game, you can control visibility in a targeted manner – for yourself and for topics relevant to your company. How does the algorithm currently work and which strategic approaches really generate reach? – data-based, practical and immediately implementable.
Lara Sophie Bothur: Reaches in the millions and shitstorms: How to build a personal brand and deal with criticism at the same time. In her keynotes, she talks about how to become really visible, how to turn a backlash into greater success and how to master a platform’s algorithm.
She has reached over 10’000 organic marketing contacts for Deloitte every year, making her not only a sales machine but also a ‘walking image campaign,’ according to FAZ. With an organic ad value of €13 million per year, Deloitte had a USP with its corporate influencer that none of the other BIG Four have.
‘When Lara speaks, the business world is listening’ (Forbes).
Lara Sophie Bothur offers insights into the successful communication of complex technologies such as artificial intelligence and their integration into corporate strategy, methods for promoting innovation and trust through authentic storytelling and transparent communication, and strategies for the effective use of corporate influencing to increase brand awareness and customer loyalty.
Book Lara Sophie Bothur for lectures, global technology campaigns, testimonials, as a brand ambassador, and for panel discussions at PREMIUM SPEAKERS.