Lars Silberbauer is a global Chief Marketing Officer, transformation executive, and keynote speaker trusted by senior leaders to drive growth, relevance, and large-scale change.
He is best known as the executive who helped transform LEGO into a global digital content and storytelling powerhouse, redefining how brands build relevance, community, and commercial impact in a platform-driven world. Lars Silberbauer later served as Chief Marketing Officer for the Olympic Games, leading global marketing and digital strategy for the Tokyo 2020 and Beijing 2022 Olympic Games.
Lars Silberbauer: “The next decade of Marketing will be won on one Thing: Trust”
Previously, Lars was Senior Vice President at MTV / Paramount, where he drove digital reinvention at the center of global entertainment and youth culture. He later became Chief Marketing Officer at Nokia, playing a key role in re-establishing one of the world’s most recognized technology brands across multiple regions.
Lars Silberbauer Keynotes
- From Disruption to Reinvention
How Global Brands Win in Periods of Rapid Change
Disruption is inevitable – reinvention is a leadership decision. Drawing on first-hand experience from LEGO, MTV, and the Olympic Games, Lars shares practical frameworks for leading through uncertainty, aligning organizations around change, and translating bold strategy into measurable business impact.
- How LEGO Became a Global Content Powerhouse
Turning a Legacy Brand into a Digital Growth Engine
How does a 100-year-old company become one of the world’s most effective digital storytellers? Lars takes audiences inside LEGO’s digital reinvention and shows how leaders can move beyond products and campaigns to build scalable content ecosystems, engaged communities, and long-term growth.
- Creating Timeless Brands in a Timely World
Staying Relevant Without Losing Who You Are
In an era of constant trends and cultural acceleration, relevance is fragile. Lars shares lessons from leading global brands on how to evolve without diluting core identity – balancing speed, authenticity, and long-term brand value.
- The Human Algorithm
AI, Creativity, and the Future of Marketing
AI is reshaping marketing, but leadership and human judgment remain critical. Lars cuts through the hype to show where AI truly creates value, how to protect brand authenticity, and how leaders should guide creative teams in an increasingly automated world.
- Lead like LEGO
Building High-Trust, High-Performance Organizations
LEGO’s success is built on people, not just products. Lars unpacks the leadership principles behind LEGO’s culture of trust, autonomy, and collaboration, and how leaders can apply them to build resilient, high-performing organizations.
Across these roles, Lars Silberbauer is known for turning strategy into execution – aligning brand, marketing, product, data, and commercial performance to deliver measurable business results. He operates comfortably at board and C-suite level and is a trusted advisor to leaders navigating growth, disruption, and transformation at scale.
Client Feedback:
“Lars was rated amongst the top three speakers at the event. His session stood out for its honesty, clarity, and strong connection between creativity and business.” – Cannes Lions
“Extremely well received by our senior audience. Lars connected strategy to execution in a way people could immediately relate to.” – TikTok
“A strong and thoughtful keynote. Clear, engaging, and highly relevant for our teams.” – Google
“Lars understands global brands from the inside. Practical, relevant, and well aligned with the challenges senior leaders face today.” – Coca-Cola
“Credible at C-suite level and easy to engage with. The session sparked meaningful discussion beyond the room.” – Zurich Insurance
Lars Silberbauer has won an Emmy for his work in global broadcasting and content teams and has been recognised by McKinsey and The Holmes Report as one of the world’s leading CMOs. He also gives a select number of keynote speeches each year.