Philipp Riederle, born in 1994, is considered the mouthpiece of the digital generations. As a bestselling author, keynote speaker and consultant, he builds bridges to generations Y and Z.
Born a digital native, he analyzes the self-image of his young generation in the massive transformation of society and the world of work and makes their goals and attitudes clear. With concrete strategies, he supports companies in inspiring the digital generations as customers, but also in winning and retaining them as employees. International organizations and governments rely on his expertise in advisory board functions. The millenial and digital expert has already supported more than 450 companies as a consultant, and his expertise is also in high demand in the media.
Philipp Riederle and the digital generations
Only available online, always with their smartphone in front of them, only on social media. Fussy, hypermobile, erratic. Generations Y and Z show puzzling behavior patterns that often leave companies perplexed. Consumption offline? Definitely not. Loyal behavior? Certainly unthinkable. And then all these demands!
Anyone seeking access to the digital generations must look beyond this surface. He must view the digital natives in the context of the numerous changes in our society. And take their perspective.
The digital generation as customer – customers, consumption and the desire to buy
Consumption today is more diverse than ever before. Traditional or completely newly created products and services are purchased online and offline. Traditional marketing is being replaced by increasingly complex customer relationships that need to be wisely nurtured.
For a long time now, it has been about more than the question of the real or virtual store. It’s about thriving markets, shopping miles and platforms, growing corporations, start-ups and online communities. And about loyalty.
Your customers demand information, communication and efficiency. In short: perfect service for mature buyers. And this applies to inexpensive mass products as well as to expensive fair trade and organic articles or luxury services.
The new world of work is all about service, information & dialog
Today, there is no longer a one-dimensional solution. Consumption can start analog and end digital – or vice versa. Surprise: the digital generations also use stationary retail when they experience real added value. In the product, in communication, in the selection on site.
Those who offer transparent advice and excellent service attract loyal customers. On and offline. Those who share their knowledge increase their fans. And those who recommend will be recommended, on all channels.
Some of the questions that Philipp Riederle addresses, explains and answers in his presentations:
- How are consumer decisions made? What criteria do different generations use to search, find and buy today?
- From which sources is the relevant purchasing information obtained?
- Which channels and paths are consumed?
- What do different generations expect from a supplier, a brand, a product?
- What must an appealing product or service fulfill?
- How can Millennials be tied to a brand?
- On which channels and with which information are digital generations reached?
- Which channels can be used to communicate successfully?
As a podcaster from the very beginning, Philipp Riederle already produces highly regarded podcasts at the age of 13, such as “My iPhone and I…” – reaching an audience of millions. At the age of 15, he founded his first digital company. Parallel to preparing for his Abitur, Philipp writes his first book, the Spiegel bestseller “Wer werden sind und was wir wollen” (Who we are and what we want). His current title, “How we work and what we demand,” depicts the new balance of power between companies and young, sought-after recruits.
He has been honored by the German government as a “Leading Digital Mind.” He holds the highest international recognition as a “Certified Speaking Professional” (CSP). Philipp Riederle is fluent in several programming languages and holds degrees in sociology, politics and economics. He is currently conducting research in Oxford/UK on the implications of digitization for society.