Dr. Hubertus Porschen is one of Germany’s leading keynote speakers on artificial intelligence in the SME sector. Since 2013, he has delivered over 600 talks on AI, digitalisation, innovation and entrepreneurship.
His profile: PhD in Economics from the University of Marburg, founder of eleven companies (including three that explicitly failed), Federal Chairman of the Young Entrepreneurs from 2015 to 2018 (three terms), and a member of the Supervisory Board of Bensberger Bank since 2019.
In 2018, his book “Digital Suicide” was published by Status Verlag. Today, Porschen runs two companies: Dr. Hubertus Porschen GmbH and AI Transformation Partners GmbH.
His trademark is the 30/70 rule: 30 per cent technology, 70 per cent culture.
Hubertus Porschen Lecture topics
AI: A Key Issue for SMEs
- How owner-managed businesses translate AI into real value creation. 30% technology, 70% culture. No tool-hopping.
AI for Decision-Makers
- For C-level executives, board members and managing directors: where AI determines competitive advantage, where it doesn’t – and where decisions must be made now.
AI Strategy
- From tool testing to a robust roadmap. Which use cases come first, and which structures need to be in place.
Leadership in the AI Era
- What leaders need to do when employees have long been using AI – and shadow AI emerges within the company.
AI in Negotiations
- How AI is changing preparation, argumentation and negotiation techniques – from SMEs to the executive suite.
AI in Sales
- From lead to closing the deal: where AI strengthens sales teams – and where it becomes a black box that is best not trusted.
Digitalisation & Germany’s Digital Lag
- The keynote speech on the book Digital Suicide. Why Germany’s digitalisation has failed and how AI is exacerbating all the shortcomings.
Digitalisation, Artificial Intelligence, Technologies & Tools in Business
Digitalization is one of the greatest challenges of our time. In Germany, both the administration and SMEs are lagging behind, as there is often more discussion about risks than opportunities. Hubertus Porschen provides entertaining basic knowledge on digitalization and provides important impetus to proactively tackle the topic and develop suitable strategies.
He explains how AI is changing traditional business models and creating new opportunities, emphasizing the importance of AI expertise for the future and the competitiveness of companies. Using concrete examples and best practices from various industries, he will show how AI and ChatGPT can be successfully used in customer service, marketing and sales.
His keynote will also offer strategies for the long-term integration of AI in order to plan and implement sustainable solutions. Attendees will receive practical tips on how to adapt their business models and take full advantage of AI. This will create a spirit of optimism and motivate the audience to actively use the new technologies.
“Companies only change when people change.”
His talks are known for their hands-on and motivational approach, often openly addressing grievances and offering solutions to foster innovation and entrepreneurship. Dr. Hubertus Porschen also holds regular webinars and online courses to inform executives and entrepreneurs about the latest developments and applications of AI.
His expertise and commitment make him a sought-after consultant and speaker to help companies successfully master the challenges of digital transformation. His presentations provide engaging storytelling, in-depth insights into AI technologies and successful events, whether at customer events, meetings or conferences.