German Ramirez: Digital Pioneer, Visionary and a born Storyteller.
German Ramirez’s passion, experience, insight and expertise shines through in everything he does. And no, he didn’t tell us to write that.
For over 20 years, he has been a highly sought-after keynote speaker on topics including emerging technologies, marketing and branding, social media or personal branding. Learn more about German here, or better still why not contact German directly?
Despite having absolutely no medical training, German was there at the birth of the digital revolution. As a bona fide pioneer in the digital, social media and blockchain spaces, his credentials are second to none.
German Ramirez Lecture topics
The future of work.
The way we work is constantly changing. Not only the overarching role of work itself, but also our relationship with our careers has changed… We are in the midst of a profound transformation of the world of work. Companies, managers and employees have little time to adjust to the new situation and adapt their actions and behaviour. This keynote analyses the four main triggers for this transformation, examines the current reality and – in contrast – offers the response needed to succeed in the face of this paradigm shift.
Personal Branding: Welcome to the supermarket of people.
Digital technologies are changing our careers and our role in the labour market. Whether you have a job or not, you are now a potential candidate. The future of work does not lie in permanent contracts. This model will die out. It is therefore important to define, establish, build and expand your personal brand. In this keynote you will learn what has changed in the relationship between organisations and employees, what the future of work will look like and how you can increase your chances of success by defining and building your personal brand in four steps: Establish, Research, Connect and Engage.
The customer is no longer king. The customer is now the president.
Companies and brands must adapt to a new type of customer and change their go-to-market strategies to successfully win the business and loyalty of customers in the digital age. This keynote by German Ramirez sheds light on the true digital paradigm shift: WHY digital and social media are changing our business and what key digital trends are driving transformation in marketing, branding and communications. This keynote is a helpful guide to building brands in the digital age, what businesses and brands need to do to succeed today and how to develop a successful digital and social media strategy.
Technology and humanity: a love story in 13 acts.
Digital transformation on a holistic, strategic level. The future of successful organisations rests on a proper understanding of how the digital revolution will impact the business and how the entire organisation can adapt to change. Digital transformation should be one of the top strategic priorities on every board’s agenda. It’s not about being customer-centric, it’s about becoming customer-driven.
Making emerging technologies relevant.
In a world where blockchain technology, cryptocurrencies and decentralised initiatives are disrupting conventional approaches to our digital existence, understanding the depth and dynamics of Web3 is not only crucial, but essential. During my Web3 keynotes, I will explore the innovative world of the decentralised web and understand how blockchain, cryptocurrencies and dApps are revolutionising the digital space by enabling a user-centric internet, improving security and providing new opportunities for ownership and monetisation. And most importantly, what it will take to achieve mass adoption.
Digital transformation in HR: What is wrong with your burger?
Digital transformation in HR. The paradigm of the employment relationship has changed for the better. Employer branding is essential and not a communication programme. It must be brought into the organisation and lived by everyone. Hiring and retaining the right talent is not a question of hard skills and old processes, but of soft skills and inclusive recruitment.
“The key is not digital transformation, but human rethinking.”
He was involved with digital technologies and business models even before founding Google. After leading digitalisation and innovation strategies in large companies and start-ups, he launched SPARK & STRATEGY in 2012. The company offers consulting and coaching in the areas of strategy, digital transformation, branding and communication on digital channels and social media for leading brands such as Credit Suisse, Swiss Life and BMW.
His endless curiosity and enthusiasm for new technologies led him to found SwissMine AG in 2013, one of the first blockchain start-ups in Switzerland, which developed ATMs and payment options for the use and provision of cryptocurrencies. The first prototype is now in the MoneyMuseum in Zurich.
They say you can’t stop a good man, and as a multi-entrepreneur, German co-founded THE RELEVANCE HOUSE in 2018, a marketing and consulting agency for companies in the blockchain and disruptive technologies sector.
German Ramirez: To get on board with digital. you need digital in your Board!
German Ramirez is also a board member of several companies and organisations developing solutions for artificial intelligence, data protection and blockchain technologies, including Mindfire Global, Multigence and Madana. He is a highly valued advisor to many entrepreneurs and executives who want to harness the potential of marketing in a digital world and build highly successful brands and businesses.
German Ramirez is fluent in English, German and Spanish. His knowledge, personal style and ability to simplify and communicate complex concepts and topics in an entertaining, clear and compelling way inspire audiences in Europe, North America and Asia.
“A great speaker should inspire, engage, entertain, educate and enthuse their audience. Otherwise it’s just hot air.”
German Ramirez
His deep insights are based on extensive and diverse experience in both start-ups and large multinational corporations. During his long career, German Ramirez has worked in marketing for internationally recognised brands and companies such as Henkel, Ernest & Julio Gallo and the Zurich Insurance Group, building several successful businesses from the ground up. He has nearly 25 years of international experience in strategy, branding, marketing and innovation in traditional and disruptive industries.
German Ramirez – The entrepreneur
Prior to founding THE RELEVANCE HOUSE, German worked for Zurich Financial Services Ltd. where he was Global Head of Digital Marketing and a member of the executive team responsible for the company’s digital strategy worldwide. His professional career spans various industries – from global wine and beverage marketing to cosmetics and e-commerce. He has worked with leading global companies as well as several successful start-ups.
German Ramirez – The Educator & Mentor
He is a recognised subject matter expert in strategy, branding, digitalisation, social media and blockchain technology. He teaches courses and appears as a guest lecturer at many renowned academic institutions. These include the University of St. Gallen, ETH Zurich, CEIBS, La Salle, HWZ Zurich and ESADE Business School.
German Ramirez has a double degree in Business Administration from the University of Reutlingen in Germany and the ICADE University in Spain. He also has a Board Member Certification from the University of St. Gallen in Switzerland.
Welcome to the supermarket of people: We are all products on permanent display.