Oliver Leisse – This is how the future works. How to recognize what’s coming and know what to do.
Oliver Leisse founded EARSandEYES GmbH, an institute for online market research and trend research, in 1997. There he built up the trend research division in Cape Town. In 2008, he founded SEE MORE, Future Research and Development in Hamburg. The institute researches current consumer insights based on qualitative ethnographic research in over 50 metropolises around the world. Here, the institute draws on 100 employees who research consumer wishes on site, identify trends and interpret them. With his team, Oliver Leisse develops new offers, brands and future strategies and advises clients such as Deutsche Bank, TUI, Henkel and Schwarzkopf, Microsoft, Deutsche Post, Google, Freenet, REWE, Burda, AON, Goldwell and many more. In June 2012, his book: “Be prepared: 30 trends for tomorrow’s business”, was published by Haufe Verlag. The second edition was published at the end of 2014, and an app for the book appeared in 2016.
Oliver Leisse Lecture topics
New Work, the future of work
New World, New Work! The Corana crisis in particular is changing the way we work and what we do. Because Artificial Intelligence and automation create new perspectives. Remote leadership is in demand. Online team building needs to be practiced. I show where the future of your work lies, what you should focus on.
Changing times – the future is now
The challenges don’t stop, no, there are more and more. From pandemic to stagflation, then the Ukraine war and above all the sword of Damocles of climate change. How it’s all connected, the impact on your business, employees and customers and how to prepare now – that’s what the very topical talk Zeitenwende.
Disruption in the financial sector
Fintechs and digital banking are attacking the financial industry. Who will play a role in the future and most importantly, what do people want tomorrow, what do they expect from the bank of the future. (We have experience through many years of consulting for a large German bank).
PURPOSE – How companies position themselves
Purpose is everything: The “Reason for beeing”, the personal drive, pure motivation, guideline for the future, modern positioning for companies. The purpose of many companies is currently being redefined worldwide. We report on these changes and give advice on how you can better align yourself in a world that is searching for meaning and direction. Here, Generation Z and also the Baby Boomers are important drivers. I explain why and how to pick them up.
GAMING – What we can learn from this industry.
We often have only a vague idea of what is happening in this future market. Big eSports tournaments with high prize money, a gaming industry that has long since left Hollywood’s film business and music market sales far behind. We show what’s going on around the world right now. Which trends are emerging and how you can and should use these developments in marketing and branding. Gamification approaches – when do they make sense?
METAVERSE – A new world or just a vague idea?
The metaverse is on everyone’s lips. Rightly so? I will show how the Metaverse has already developed and what is coming next for the markets. Of course, all marketing aspects play a major role in this. Will the metaverse come? What players are there? What role will Apple’s announced new VR/AR glasses play? Is the Metaverse a retail, gaming, sports, fashion, real estate or new work venue – or all of the above? Does it make sense to engage with the Metaverse now. There are exciting insights and recommendations on all of the above.
NEW OPPORTUNITIES – Health and Medicine in Transition
How health is changing – from fighting disease in the past to maximizing health extension today and getting better and expanding capabilities in the future.
Sweets and sour times.
For many years, we have produced a biannual trend dossier for the Confectionery Umbrella Association. Many findings from many years of research show the new attitudes of consumers. We make recommendations on how the sweet journey will evolve tomorrow.
RESILIENCE – Prepare yourself!
It’s all about developing your resilience and that of your employees. Dive into the wealth of options and advice on how to position yourself robustly for the future, even when the going gets rough. Lots of concrete, real-life advice awaits you.
Artificial Intelligence
Good sides, bad sides. We show how artificial intelligence is developing – concrete examples of how intelligence is already intervening in our lives. The good options of AI and the bad developments – here we show what is currently happening in China with the Social Credit System. Utopia and dystopia close together.
CUSTOMER EXPERIENCE – Experience. Not owning.
In our studies over the past few months, we have repeatedly come across the phenomenon that people are less and less concerned with the material dimension; they want to be part of an experience. That’s why the customer experience is so important. The presentation uses many examples to show what CX means and how it can be used.
Oliver Leisse inspires his participants. No lecture comes out of a drawer. Every lecture is currently adapted based on your wishes and urgent topics!
How does this work? He gathers new insights from around the world every day through his work with his future institute SEE MORE. The lectures are full of examples, pictures and film clips, they are fast, informative. You will always take away a good, positive and inspiring message!
You will take a lot away from the unique lectures. You will see whole new perspectives, will be able to use many inspirations. You will see the big picture much better in these troubled times. Of course, you and your team will also experience an exciting, rousing journey that entertains and inspires.