Global Trends
Global trends keep the world in suspense. They have an influence on people beyond the borders of both countries and continents. “Being online”, for example, has long since become a global trend. Nowadays, almost three quarters of the German population could hardly imagine life without the internet. Other global trends are somewhat subtler, yet they are just as noticeable wherever you go. One of these trends is the fight for attention (this has also become a strong business trend) – through advertising, marketing campaigns and further measures; companies trying to grab the attention of potential customers. Aside from these two examples, there are numerous further global trends or megatrends that have a determining influence on our lives. Find out all about them together with our keynote speakers.