Storytelling
Storytelling in marketing denotes the telling of a story involving a product or a service. This is one of the biggest current trends on the marketing scene. Storytelling in marketing appeals to people on an emotional level and arouses enthusiasm for the brand. Every customer is able to identify with a story about a person or an imaginary being. Through brand storytelling, the protagonist of the story being told is of course then associated with the qualities, value and characteristics of the brand. In this way, the customer not only identifies with the protagonist of the story, they also automatically identify with the brand itself. An emotional connection is created
Popular speakers
© Matthias Heyde, Berlin
Christian Jott Jenny
Entrepreneur, Storyteller, Mayor of Sankt Moritz & InfoTainer
© Lotto Brandenburg
Ronald Rauhe
Olympic & World Champion, ZDF expert, Author & one of the most successful German athletes of all time
© ADRIAN VESENBECKH STUDIO
Christian Ress
Wine Entrepreneur of the Year 2025 & Innovator
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© Olivier Walther
Team Baba
Your messages become anthems – with the successful band Baba Shrimps
© Marian Wilhelm
Jon Christoph Berndt
Positioning / Profiling / Performance Enhancing
© Julia Tiemann
Lara Sophie Bothur
Global Tech Influencer & Corporate Storyteller
© Sébastien Anex
Didier Cuche
Former Swiss Ski Racer, Brand & Sports Ambassador
© Marc Fippel
Dietmar Dahmen
Disrupter, Gamechanger, Innovator & Motivator