Storytelling
Storytelling in marketing denotes the telling of a story involving a product or a service. This is one of the biggest current trends on the marketing scene. Storytelling in marketing appeals to people on an emotional level and arouses enthusiasm for the brand. Every customer is able to identify with a story about a person or an imaginary being. Through brand storytelling, the protagonist of the story being told is of course then associated with the qualities, value and characteristics of the brand. In this way, the customer not only identifies with the protagonist of the story, they also automatically identify with the brand itself. An emotional connection is created
Popular speakers
© Thomas Biasotto
Rahel Kindermann
Pilot, Expert on Leadership & Change Management
© Marc Fippel
Dietmar Dahmen
Disrupter, Gamechanger, Innovator & Motivator
© ADRIAN VESENBECKH STUDIO
Christian Ress
Wine Entrepreneur of the Year 2025 & Innovator
© Arndt Falter
Peter Fischer
Honorary President of Eintracht Frankfurt, Football expert
© Credit: James Duncan Davidson
Lior Zoref
Expert in Transformation, Mindsharing & Leadership in the new world
All speakers
© Marian Wilhelm
Jon Christoph Berndt
Positioning / Profiling / Performance Enhancing
© Julia Tiemann
Lara Sophie Bothur
Global Tech Influencer & Corporate Storyteller
© Fifteen Seconds
Daniel Cronin
"The Pitch Professor", Serial Entrepreneur, University Lecturer, Expert for startups, innovation and digitalization
© Sébastien Anex
Didier Cuche
Former Swiss Ski Racer, Brand & Sports Ambassador
© Marc Fippel
Dietmar Dahmen
Disrupter, Gamechanger, Innovator & Motivator