Storytelling
Storytelling in marketing denotes the telling of a story involving a product or a service. This is one of the biggest current trends on the marketing scene. Storytelling in marketing appeals to people on an emotional level and arouses enthusiasm for the brand. Every customer is able to identify with a story about a person or an imaginary being. Through brand storytelling, the protagonist of the story being told is of course then associated with the qualities, value and characteristics of the brand. In this way, the customer not only identifies with the protagonist of the story, they also automatically identify with the brand itself. An emotional connection is created
Popular speakers
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© Olivier Walther
Team Baba
Your messages become anthems – with the successful band Baba Shrimps
© Marian Wilhelm
Jon Christoph Berndt
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Lara Sophie Bothur
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© Sébastien Anex
Didier Cuche
Former Swiss Ski Racer, Brand & Sports Ambassador
© Marc Fippel
Dietmar Dahmen
Disrupter, Gamechanger, Innovator & Motivator